Increasing the Likelihood of Getting a Review
Hey welcome back. What we’re going to be talking about today is how you can greatly increase the likelihood that you’ll actually get a review from your customer, your client, your patient. It all comes down to the time frame in which you ask them. Really the way you’ve got to think about it is as soon as they complete their service or get their product from you, that’s when the clock starts.
They just took an action or they just completed something on their sort of to do list that has them in this mindset of, “Hey, I’m creating progress, I just achieved something, I just got something done that’s been on my to do list and now I’m sort of moving forward, I can move on with my life. I just improved something that I’ve done.” They’re at their peak. They are the most excited about you and the most willing and likely to share or want to talk about their experience and share it with others.
The key is you really want to strike while the iron is hot. Think about it is at the completion of the service or the delivery of the product that that is when the clock starts and it’s ticking. You have to realize that your customer, your client, your patient is just like you. They are super busy. Maybe they aren’t really, but in their mind, everybody is extremely busy. The key is to hit them when they’re at their peak state so you get them and encourage them to go and share their experience.
What we’ve seen with our clients is that peak time frame is kind of within 24 hours of the completion of service. I usually recommend that if they can reach out to them within six hours, that’s the best because that’s when they’re really sort of jazzed and excited. People are going to be asking them about their day, what they just got done, why is that smile on your face, and you want to make sure that you’re reaching out to them when they’re that elated about your product or service.
Obviously this all depends on your service. If you’re a tattoo parlor or something like that, you might want to wait a little bit. The idea is still reaching out within a small time frame so you can get them when they’re at that peak state and they will have that momentum to want to share their experience online.
The key there is because as soon as you get outside that 24 hour window, they’re to do list has so many things on it that you slowly start to drift towards the bottom and then eventually you disappear and they forget that they even had the conversation or interacted with your business because most people can’t think about what it is that they eat last week or something along those lines.
Really what you want to do is you want to make sure that you reach out to them and show them that you’re a different type of business than anybody else by reaching out, asking for that feedback, then encouraging them to give you the review and sharing that experience with other people.