Start Now - Reputation Igniter

Chris:	Hey, Chris Lollini, founder and CEO of Reputation Igniter here with you, and what I wanted to do is talk with you really briefly about something that holds everybody up. And it’s once your service is turned over to you, your system’s turned over to you, you got the keys, you’re ready to go, most people freeze in their tracks and they don’t start, they don’t implement. And it’s totally natural. You’re a little nervous. It’s a new system, you don’t know exactly what’s going to happen what kind of results you’re going to get. And so what I wanted to talk to you about today is just getting over that fear, realizing that this system is going to do wonders for you and just getting you engaged at full throttle as soon as possible.
[00:01:00]	So one of the things I’d encourage you to do is if you aren’t comfortable with the system just yet is put yourself as a customer into the system a couple of times. That’ll give you all the e-mails, all the text messages. You’ll get to read everything, you get to experience it, you can walk yourself through the process both positive and negative, so you can see exactly what your customer’s going to experience. But the main thing is, is you got to start, and you got to start somewhere. And just entering that first customer in there, yes it’s going to be nerve-wracking, but trust me many, many business owners have done that before you and they’ve only experienced good things. Ninety-five percent of the feedback that my clients get is positive, so that’s a very small percentage of the potential that it’s, that it’s a negative comment. So you got to, you got to start somewhere.
[00:02:00]	And it’s important that you really follow up with every single person. I want to show you why. Most people want to select people, and the thing is, is that the system is built so you can literally follow up with every single person and protect your reputation and it-from the negative comments, and at the same time build your reputation with those ninety-five percent of people that love and adore your service. And really it’s just important that you follow up with every single person because you don’t know what kind of a person they are. You don’t know if they’re a Googler, if they’re a Yelper, if they’re a Facebooker. All chances are, unless they live under a rock, they are a Facebooker. So most likely you’re going to be able to get yourself, capture a review in some shape or form from somebody that provides you that feedback.
	And so knowing that you can literally go out there and engage each one of your customers and ask them for feedback, I mean sometimes that negative feedback’s the most impactful on your business in terms of changing or altering or tweaking or optimizing something in your business that can really sort of start things on fire and make you even that more referable. So sometimes hearing those things brings the truth into reality and allows you to sort of act on it.
[00:03:00]	Either way, the beauty of the system is set up so that you can reach out to everybody and not worry about the people that give you negative feedback. Because look, you’re asking, you’re getting feedback, and the system filters it. So if it’s negative it’s going to stay offline, it’s going to give you, the business owner, the opportunity to resolve it. As opposed to waiting six months and then getting a, a glaring Yelp review that you had no idea was an issue because you thought the customer was satisfied. A lot of people hide it, they don’t want to tell you what’s going on. So this gives you the opportunity to let them voice their opinion.
	Again, if you ask you get, that feedback system filters it and it’s great. Well, we’re going to put it online and we’re going to give them the opportunity to go and share that experience online in, in a non-solicited way. It’s going to feel very natural, organic, and they’re going to love you for it because of the way you’re asking, and that’s going to get you that new customer, because now more people are going to see what great things people are saying about you and you’re going to get more people coming through your door.
[00:04:00]	So again, don’t, don’t worry, don’t freak out. Put yourself in the system a couple of times if that’s what you’re really nervous about. But the f-the most thing is to take action. Get yourself or your admin staff, whoever you have in charge of this, starting to enter your customers, your clients, your patients in the first time. Trust me, nobody’s going to freak out if, if there’s a misspelled word or, or something went wrong. most people are eager and want to engage with you so give them the opportunity, don’t rob them of that. become that business that actually is in touch and engaged with their customers. And don’t wait. Start today. Every day that you wait is another day that you don’t have the reputation that you want and you need online to get you even more business and allow you to be that much better of a business. Trust me, just start. Start today.