Do You Even Need a Reputation Marketing Service?

So you get calls and emails all the time from people trying to push services on you, but do you really need any of those services? Well, I don’t know anything about those other services, but I sure can help you answer that question when it comes to whether or not you need Reputation Marketing Services.

The good news is it’s super, super simple to determine whether you do or do not need reputation marketing services for your business. In this short article I’ll tell you what you need to ask yourself about your business and voila! You’ll know. Better yet, I guarantee you will know by the end of the article. Deal?

Great, let’s get to it!

So first what’s the difference between reputation marketing versus reputation management?

Well, great question! I’m glad you asked. Reputation management is a very reactive type service that uses strategies to try and push down or hide bad reviews or news in the search engines so a business looks good when people research it. It’s for shady businesses who get bad publicity often.

What a reputation management service will typically do is execute strategies online that are sometimes questionable in nature or aggressive and threatening which actually might lead to more bad publicity if exposed. Given you and your business’ ethics, I can’t imagine you would need a service like this.

Reputation marketing on the other hand is a proactive type service that builds and strengthens a reputation through consistent effort over time.

This way when those customers who can never be pleased come through your business all their complaining online rolls off you like water off a duck’s back.

The other key difference is reputation marketing aims to promote your reputation as well. This markets you in a positive way. Not like reputation management which aims to conceal a business’s true nature.

Well let’s get down to brass tacks then. Answer the following questions and if you say yes to more than 2 of them then you need a reputation marketing service:

1. Does your business provide a product or service to either customers, clients, or patients?
2. If no one could find you online, could you still get enough customers to be profitable?
3. Does your reputation and the long-term success of your business matter to you?
4. Do you plan to sell your business at some point for a profit?

How’d you do? Any yeses? Unless you are that 0.001% of businesses who have an infinitely long contract with the government then you need a reputation marketing service. If you are that 0.001%, congrats you are set for life and may stop reading this article now.

So what about the rest of us? Are we left to a lifetime of stress and agony over dealing with disgruntled customers? NO! There is a solution and it’s not only simple it’s also super inexpensive. Best part is it works like gangbusters for upstanding businesses like yourself, well at least it has for our clients. If you’re interested in taking back control of the conversation around your business click here to find out how.