Welcome back. We are talking about the five best practices to get you more reviews inside your business. Last podcast we talked about the number one best practice, which is to ask each new customer who comes through your doors how they heard about you, because this enables you to immediately create building rapport with them, understanding where they came from, what their journey was to get there. As well as, understanding which pieces of your marketing out there are being the most effective in terms of generating you new business, so you can spend your time, energy, and any other resource directed at those specific channels, so that you can be more effective, and efficient at your marketing inside your business.
Today we’re going to talk about the second best practice, and that is to check in with them regularly. Asking them, how are things going? Is this to your liking, or is there anything that we’re missing, or how can we help, or have we not thought of anything yet? Generally being interested in helping and making sure that you’re serving their needs can set you so far apart. Most businesses assume they know what their customer needs, when in actuality their needs may be very different.
Or, especially if you’re in a long sales process, asking them or checking in with them, on a regular basis might allow you to overcome potential future objections, or obstacles early on. Simply by knowing what issues they have, or what they’re worried about, or concerned about, coming up in the future. Making sure that you’re tackling those ahead of time will also give you a window into the whole decision process that one of your customers goes through. On next one through if you’re figuring out, or you see a pattern developing you can almost anticipate with ESP-like capabilities what exactly their issue might possibly be coming into the future. The big thing is, is it’s going to prevent you from any huge surprises at the end at a point where maybe what you’ve created, or done, or completed for them, can’t be rectified in a cost-effective manner.
Making sure that you’re getting their insights, and their feedback, throughout the process is integral to making sure that obviously they’re a happy customer at the end, but that the entire purchase process, or the whole process of working with you is really seemless. That’s where you want to be, because that’s going to make you that much more referable when you give them a buying process that is extremely effortless for them. It meets their needs, and gives them the solution that they were looking for.
Next podcast, talking about the third best practice, so stay tuned.