Best Practices for Getting More Online Reviews #4
Hey. Welcome back. We are still talking about the 5 best practices to implement inside your business to help you get more reviews.
The first one, let’s just review real quickly, is asking them how they heard about you. This allows you to figure out where your customers are coming from, helping your staff build rapport with them during the sales process, and then also sort of setting the stage for them to give you more reviews.
Number 2, is to check in with them regularly that way there is no surprises at the end, and it feels like you’re in tune with them and you’re anticipating their every need.
Third, we talked about was the owner asking for feedback after the purchase. Make sure, and the emphasis here is on the owner, you could have the general manager do it in certain situations, but it will hold and carry more weight if it is coming from the business owner after the purchase because that customer will not feel like just a number on your books. Instead they will feel like an actual person that has a relationship with this company. They will want to come back and do more business.
Number 4 is to make sure that you thank everyone that personally gives you feedback. Taking the time and energy to actually thank the people personally for giving you feedback is very important. Just sending out a generic survey, having them fill it out, and them getting no response or no engagement from you as the business owner is a real kind of slap in the face. You want to make sure that if you’re asking them for that feedback that you’re taking the time, which isn’t much, and just letting them know hey thanks so much for the feedback. Just shooting them a quick email letting them know that you really appreciate that you’ve received it, which is more important because they just want to make sure that they’re being heard if they’re going to take the time and energy to actually engage with your business that they feel heard from you.
That is going to make you more referable. Now, sending out a blanket survey from some automated scheduler system isn’t going to have that same effect. Now, if you do set it up with another service where you’re automating a personal email to them, that can be really effective and that is what we use when we do it to really sort of enable us to leverage our time as effectively as possible. Not everybody is going to engage with your business so don’t get hung up on the fact that you’re not getting 100% to provide you with feedback, but at least that you’re making the effort is going to make you more referable simply by making that effort. Secondly, if you’re getting that feedback that is an even stronger indicator that the product or service that you’re taking time to ask for feedback on has more value and you’re building a relationship with them.
Making sure that you take the time after you ask them for the feedback that if you get that feedback that you personally thank them for it is going to be light years ahead of any business that’s out there because you’re actually taking that extra step to do that.
We’re almost done with the five best practices, that was our 4th one. Next podcast is going to be the 5th one and then you’ll have all 5 of the best practices for getting more reviews inside your business. Stay tuned.