Hey, welcome back. What we’re going to be talking about today is the idea that as business owners, oftentimes when we’re asking for someone of our customers, clients, or patients to leave us a review, we find ourselves in this solicitous or salesman-like sort of position. It just doesn’t feel good. Trust me, your customer, your client, your patient also feels that awkwardness, so trying to remove that completely is our goal. We’re going to touch on that today.

For those of you who are looking at the image in the video, what we’re looking at on the left-hand side is you’ll see a whole bunch of arrows converging into one arrow pointing at a business owner, and underneath that is the caption, “Give Us.” That’s the traditional way that we have been taught, or we’ve educated ourselves, to ask for a review, is “Hey, can you give us a review? Can you leave us a review? Would you mind providing us a review online?” What I want to do is I want to flip that paradigm on its head. On the right-hand side what we see is a single arrow diverging into multiple arrows, and the idea there is what you want to frame this action as for your customer is that really what they’re doing is sharing their experience online, which helps allow and enable other people to make a more informed or educated decision when purchasing a product or service like yours.

By allowing or empowering them to go and share their experience, they’re helping to educate their community. Instead of it being about you as the business or the business owner, you are now empowering your customer to think about the rest of the community at large. Of course, you still got to deliver a dynamite product or service that makes them go, “Hey, yeah. No, other people need to know about this. Other people would want to use this service just as I have.” Once you’ve obviously done that, and then you put them in a position where they can help other people in their community simply by sharing their experience, they tend to see it as something that’s going to benefit others as opposed to benefit you as the business owner.

You can step out of that role of feeling like you’re soliciting this for a self-serving purpose and instead, you’re giving them the opportunity to help educate their community about your service, and how you deliver it, and what things other people need to look out for when they’re purchasing that product. As a result, it’s kind of a win-win, because instead of the spotlight being shown on you, instead you’re shining the spotlight on them and on allowing them to take their experience and share it with others. Hopefully you found that more powerful and a way to shift or pivot the way that you’re asking for these people’s help in your business, and it’ll make it a little less awkward.