As business owners we are always trying to get the best return on our investment in anything we do in our business. We all unanimously agree that the most cost effective and easiest way to grow our business is through more referrals.
The best thing about referrals is that those prospective buyers are pre-sold on working with us because of what they know from the person who referred them. (For more insight on the “new customer journey” check out this article here)
So how do we get more referrals?
Besides delivering an amazing customer experience, it’s important that we also stay connected with our customers. But how do we do that without being pestering or annoying?
Getting More Referrals Is Easier Than You Think
Easy! Ask for their feedback. I know it’s not earth shattering. Despite how common sense it is, only a very small minority of businesses do it. This is a fantastic way to differentiate yourself from your competitors.
By showing you care beyond just the transaction of your good or service for their hard earned money — you want their opinion. This shows you really care, far more than any banner or placard you have posted in your store or on your website.
Your Actions Speak Louder Than Your Words
Remember actions always speak louder than words. You are also sending a very strong message to your customers that when they refer someone new to you that they can trust you. Because you always make sure that the customer is satisfied — every time!
By simply reaching out for their feedback, you build a relationship that now extends beyond their initial service with you. Doing that is unlike any of your competitors.
It’s a simple way to say that you care about them as a person. They aren’t simply a number in your accounting ledger. These small differences are what will set your business apart. It’s how we’ve been helping our clients differentiate themselves for years.
One way to automate this process for busy businesses is using an online reputation marketing service that allows you to easily and consistently build a relationship beyond the financial transaction.
What do you do to further differentiate yourself from your competitors? Add your two cents in the comments below.