As business owners we want to know how to get good online reviews on Yelp, on Google, on Facebook, etc. At the same time we want to avoid negative ones. The key to it really is making it easy for your customers. Too often we think simply asking a happy customer will result in a review.
How to get good online reviews is to make it super simple for your customers. If you simply ask them, in their mind it’s an extremely time consuming activity. They want to just click a few buttons. Making them do more work than that will result in them not taking the desired action.
How to Get Good Online Reviews with Short Attention Span Customers
So how do you play to the short attention-span of your customers? Easy. Show up in their inbox.
A heart-felt email with a sincere request and a couple of links can go a very long way. Again we are trying to make it simple for them to share their experience online. It may take a minute or two to put together that email, but a couple reviews can greatly impact your business.
If you send one then you can simply use that email as a template for all the other emails you send to your customers.
Taking It to the Next Level
Now if you really want to make your customers feel special and important (while also protecting yourself), I would send them an email requesting feedback first. This allows them to be honest with you first while hiding behind a computer.
If what they provide in response to that email is good, then send them back an email with their feedback in it and links to the online review sites you care about. That is how to get good online reviews without exposing yourself unnecessarily to negative reviews.
This may seem time consuming and it can be. But our businesses hinge on our online reputations. This could make or break your business in today’s challenging digital marketplace.
If you service a large number of people each month it makes sense to find an online reputation marketing software that can automate this process for you. If you only serve a few people a month then using an online reputation management software might not make as much sense for you, but if they are high value clients it could because your time is so valuable.
Hope you now know how to get good online reviews while avoiding negative ones.